A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking.
Does the site have speed issues?
It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results. Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100. You’ll find a list of the most important problems you need to fix on your site for better rankings. It also offers you a detailed analysis of the following things. SE Ranking is one of the widely used SEO audit tools which scans every web page of your website and provides you recommendations on how to fix your site’s on-page or off-page issues. Before getting started, I’d use this basic website auditing checklist to review certain necessary elements of a site’s performance.
But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation). No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all. Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits.
It helps search engines understand which version of a webpage serves users based on their language and location preferences. An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them. This file is crucial for SEO as it tells search engines how to crawl your site more efficiently. A technical SEO audit is a checkup of your SEO Anomaly website’s digital health.
Step 2: User experience & content SEO
By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. Page speed is a crucial ranking factor that directly affects user experience.
Now that you’ve analysed your content, you should have the full report in front of you. We know from the Google algorithm leak that Human Quality Raters may significantly impact Google’s algorithm. Essentially, their opinions and feedback may affect the data sets used to train the algorithm. This is a 180-page document used by Google’s real human quality raters to evaluate content. Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short. This makes it easy to add relevant E-E-A-T signals to your content based on Googles own guidelines.
- You can then export pages with little to no content and identify page-level action items on how to fix each one.
- It’s a great way to help you improve your site’s performance and drive better results for your campaign.
- Google Search Console and Google Analytics are the best place to start for an enterprise-level SEO audit.
- Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP.
- Another takeaway is that SEO audits have become more efficient and insightful with AI and automation.
What Is an SEO Audit? (And How to Do SEO Audits as a Beginner)
For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option.