13 Essential On-Page SEO Factors You Need To Know

You can view external (outbound) links on any page with Ahrefs’ SEO Toolbar. Click on the number of backlinks to pages with links to your competitors. For example, some time ago I relaunched this list of SEO techniques. So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand.

on-page seo

This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance. Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences. In other words, say goodbye to random letters and numbers, and say hello to URLs that make sense.

on-page seo

What Is Technical SEO?

on-page seo

Users don’t want to wait for pages to load, so Google tends to rank fast-loading sites higher. If you’re unsure how fast (or slow) your site is, check out your Core Web Vital scores using the report in Google Search Console. This helpful tool will point out areas where your site speed can be improved so you know what to work on.

Additionally, despite the shift with AI search getting more popular, traditional search still reigns supreme. You still need to optimize your on-page SEO to ensure you continue to perform well in traditional searches, while expanding your presence in alternative search platforms. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers. It’s a requirement, especially if you want to rank for your keywords. One of the most common ones is a product markup, which provides details about an offering’s price and review ratings.

Specifically, I published an ultimate guide to mobile optimization. But sometimes you’re better off with content that’s completely different. If you see sites with a high number of common keywords, then you can consider them your competitors.

on-page seo

Optimize Images

on-page seo

Visual elements will help prevent your audience from immediately bouncing off your page. Visual elements are a key component to keeping leads engaged on your page. They need relief from all the information and visual elements provide that relief. You can see your options and decide which keywords will work best for your business. If you want your pages to rank in the right results, you must choose the right keywords for your campaign.

on-page seo

Keyword optimization

This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction. Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs.

  • Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster.
  • If you want easy access to all of your multimedia content, I suggest using SEOBoost’s content management feature that stores all your images in one place.
  • To do that, just type one of the keywords that you found into Google.
  • Beyond the content itself, on-page factors signal a page’s relevance and quality.

If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience SEO Anomaly uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead. Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services.

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